Playmobil to launch figures for all 18 Bundesliga clubs in 2026

Playmobil, Bundesliga, Peer Naubert, Bahri Kurter

Playmobil will launch figures for all 18 Bundesliga clubs next year.

A total of 198 officially licensed characters – 11 per team – will be available from September 2026.

A selection of six Bundesliga figures will be released as early as March 2026, including fan favourites like Harry Kane, Mario Götze, Angelo Stiller, Julian Brandt, Luka Vušković and Saïd El Mala.

“The special football culture of the Bundesliga thrives on passion, pride, and unity – and now this excitement is something fans can actually play with,” said Peer Naubert, CEO of Bundesliga International GmbH.

“Alongside Playmobil, we’re bringing the stadium into the living rooms of millions of fans of all ages – a piece of football to collect, experience and share.”

The collaboration was coordinated by Bundesliga International GmbH in cooperation with IMG Licensing.

“Sport, and especially football, connects generations and brings people together,” said Playmobil board member Bahri Kurter.

“The Bundesliga in particular has an extremely strong appeal in Germany. For Playmobil, entering the world of football is an important building block in our strategic development. This step creates additional relevance, brings us closer to new target groups, and leads the brand into an environment that excites millions. ‘Your World. Your Stadium’ shows how we bring this excitement to life in the Playmobil format.”

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