Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz

Jazwares has partnered with Netflix for a line of KPop Demon Hunters Squishmallows and BumBumz.

Arriving in 2026, the line includes a 12″ Derpy Squishmallows and 8″ Sussie Squishmallows, as well as plush based on the film’s heroes, villains and sidekicks.

KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the US, Canada, Latin America, EMEA, Australia and New Zealand.

“KPop Demon Hunters has taken the world by storm and we’re putting fans at the center of the action,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“An epic and comprehensive line of plush, including our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media. Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

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