Posted on 20th June 2017
By Billy Langsworthy

Mattel has diversified its range of Ken dolls, adding new body types and a variety of skin tones, eye colours and hairstyles (including a man bun).
The 15 new Ken dolls join the Barbie Fashionistas line, and feature three new body types: slim, broad and original.
The move by Mattel follows last year’s introduction of new body types for Barbie, with tall, curvy and petite models, along with new skin tones and fashion options.
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, senior vice president and general manager, Barbie.
“Evolving Ken was a natural evolution for the brand and allows girls to further personalise the role they want him to play in Barbie’s world.”
As well as the 15 new Ken dolls, Mattel is also introducing 25 additional diverse Barbie dolls.
More Recent News
Referred to as the “unsung heroine of the hula hoop”, Joan Anderson has died.
“To bring these amazing deduction games to UK stores is an achievement our whole team is incredibly proud of,” said Corina Cretu, Head of Marketing at Hachette Boardgames UK.
“At Jasnor, we’re passionate about building strong brand partnerships, and we look forward to working closely with Merchantwise and our retail partners to deliver innovative new products to Peppa fans across Australia and New Zealand,” said James Thurlow, CEO at Jasnor.
“Ceriann and I are already true partners in play across all aspects of the agency,” said Playtime PR’s Lesley Singleton.
“Invincible has reshaped the superhero genre, and this collection brings the same level of boldness, depth, and visual intensity that fans expect,” said Garima Sharma, VP Licensing and Partnerships at Skybound.
“This iteration not only implements all our learnings but is also now officially part of the iconic Rubik’s family,” said Max Filin, Co-Founder and CEO of Cubios Inc.