Posted on 26th April 2022
By Billy Langsworthy

Mattel has launched a He-Man and the Masters of the Universe game on Roblox.
Developed by GameFam, He-Man and the Masters of the Universe: You Have the Power gives players the chance to have PvP battles as characters from the Netflix series and explore Castle Greyskull.
“Masters of the Universe is an iconic global property about becoming the best version of yourself,” said PJ Lewis, VP Global Head of Action Figures at Mattel.
“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience where anyone can explore Eternia through the lens of their favourite characters.”
This marks the second Mattel brand to join the Roblox world following the launch of Hot Wheels Open World back in 2020.
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“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.
“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.
“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.
“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.