Hasbro readies mix-and-match action figures, MixMashers

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

“Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent,” said Anne Haine, European Head of Consumer Packaged Goods at Circana.

“We are thrilled to work with Timothy on this new pack and incorporate his fun and unique graphic style into Clixo,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

“We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies,” said Thomas Kœgler, CEO of Asmodee.

“Bringing the Straw Hat Pirates in LEGO brick form to fans worldwide has been a dream assignment”, said Yi-Chien Cheng, Associate Design Lead on LEGO One Piece.