Posted on 19th February 2025
By Billy Langsworthy

Wyncor has signed a licensing agreement with Hasbro and its Wizards of the Coast division to create Dungeons & Dragons Miraball Surprise toys.
The D&D-inspired Miraball Surprise toy line will debut in Q2 2025.
Each blind-packed Miraball Surprise features a surprise maxi plush expanding from 2¾ inches to 4 ¾”. Collectors will also find three stickers and a leaflet.
The Miraball Surprise has sold over 2.5 million units within the first few months, is available in 40 countries and featured in more than 20,000 retail locations worldwide.
“D&D has captivated generations, and we’re delighted to expand our relationship with Hasbro to bring its magic to the Miraball Surprise line,” said Julian Jacob, CEO of Wyncor.
“This collaboration blends imagination, affordability, and innovation, creating a one-of-a-kind collectible experience for fans of all ages.”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“We had a strong menu on offer, full of fresh tabletop treats, and it was wonderful to see such a broad mix of guests enjoying them,” said Lesley Singleton, Founder of Playtime PR and Co-Founder of Board Game Club.
“Maybe my purpose is to bring people together…” Designer David Vonner on values, purpose and more.
“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches
“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.
“Roberto has driven the Vehicles category to new heights, embodying the Hot Wheels ‘challenger spirit’ and consistently leading with an enterprise mindset,” said Ynon Kreiz, Chairman and CEO of Mattel.
“Fuzzballs is a fantastic addition to our licensing line-up, and our first foray into kawaii pop culture,” said Gary Wadhwani, Co-Founder of Craft Buddy.