Moose Toys to enter STEM category through CrunchLabs collaboration

Moose Toys has signed a multi-year global licensing deal with CrunchLabs and its founder, the YouTuber and former NASA engineer Mark Rober.

Under the agreement, the partners will develop a toy line that ‘leverages scientific and engineering principles to enhance and fully reimagine how toys are brought to life’.

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

“Combining our WOW innovation with Mark’s unique and unmistakable style of content creation is just the equation to put these products at the forefront of fun, entertainment and, importantly, learning.

“Our licensing portfolio was built, and has grown, based on some of the biggest and most recognisable entertainment properties in the world. This new partnership with CrunchLabs represents that same level of ‘celebrity’ in a brand-new category – one with tremendous, untapped potential and poised to take a quantum leap forward in fun.”

Rober added: “My personal mission is to reach as many brains as possible with the message that science and engineering are really fun. Moose Toys is our perfect partner because they have such a strong track record of innovation and creativity worldwide.

“What we are making together is totally different from anything else on the market. It’s gonna blow people’s minds.”

Moose Toys and CrunchLabs’ product line is expected to land in summer 2026.

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