Toyi, a creative play kit that transforms ordinary items into toys, hits Kickstarter

Posted on 5th November 2018 By Billy Langsworthy

Toyi
Toyi, a creative play kit that enables children to transform everything around them into toys, has landed on Kickstarter.

Each kit consists of wheels, feet, eyes, joints, sticks, flexible rings and junction parts, so that kids can transform any object around them into a toy of their own creation. There are also no instructions or rules in Toyi kits, to ensure the entire process is left to kids’ imaginations.

For every Toyi kit that is purchased through the Kickstarter campaign, a Toyi kit will be provided to a disadvantaged kid via the operational partnerships made with civil society organisations around the world.

“Especially in regions with many disadvantaged children, it is hard to send them the desired toys; so we thought we should make something that allows these children to transform the materials around them into toys,” said Elif Atmaca, co-founder of Toyi.

Toyi aims to reach $25,000 via the Kickstarter campaign in order to start mass production. Check out the campaign here.

Kickstarter Toyi

More Recent News

Jazwares, SquishPillows, Laura Zebersky

Jazwares launches SquishPillows

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

Mattel, Brad Lightcap, OpenAI, Josh Silverman

OpenAI partnership will “solidify our leadership in innovation”, says Mattel

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

Circana, Frédérique Tutt

Europeans prioritising purchases that offer “mini moments of bliss”, says Circana’s Eat Play Love report

“Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent,” said Anne Haine, European Head of Consumer Packaged Goods at Circana.

Toyish Labs, Timothy Goodman, Clixo, Assaf Eshet

Toyish Labs teams with artist Timothy Goodman for new Clixo pack

“We are thrilled to work with Timothy on this new pack and incorporate his fun and unique graphic style into Clixo,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

Asmodee, Zombicide IP, Thomas Kœgler

Asmodee acquires Zombicide

“We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies,” said Thomas Kœgler, CEO of Asmodee.

Lego, Josh Simon

LEGO debuts One Piece sets

“Bringing the Straw Hat Pirates in LEGO brick form to fans worldwide has been a dream assignment”, said Yi-Chien Cheng, Associate Design Lead on LEGO One Piece.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.