Brand Licensing Europe’s online Event Planner opens to visitors

Registered attendees of October’s Brand Licensing Europe can now engage with the show’s online Event Planner to search the exhibitor list and brand director, as well as to send meeting requests.

The event takes place from October 7th to 9th at ExCeL London, and the free planner is now automatically accessible to all registered attendees.

Over 6,000 meetings were booked through the Event Planner last year, and this year it launches with a host of new features to help visitors plan their schedules even smarter. They include:

Help with wayfinding ensuring visitors get between meetings efficiently, including highlighting how many minutes it will take to walk from one stand to another.

An integrated floorplan and A to B mapped guidance for easier stand searching.

Smart meeting planning, which nudges visitors to book meetings based on stand location, saving time between stops.

Agenda synch to show where conference sessions, networking and other key show events are located.

The ability to save searches, whether that’s people, brands or content, and set up alerts so visitors instantly know when there are new matches.

“Last year, nearly 300 retailers attending BLE used the Event Planner to book meetings, and the feedback was so positive,” said Laura Freedman-Dagg, Head of Retail at BLE.

“Many retailers know what brands they want to meet with but not necessarily where to find them, so the Event Planner is brilliant for discoverability. The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules to make sure they get the very best out of the time they are with us. We know how busy and time-strapped they are, so anything we can do to make life easier for them we know is hugely appreciated.

“To access the free Event Planner tool, attendees simply need to register for Brand Licensing Europe 2025. It’s free and quick and gives retailers and manufacturers the best possible chance to secure meetings with the brands their customers love.”

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