Bubblegum Stuff debuts brand refresh

Gift and games brand Bubblegum Stuff has debuted a rebrand aimed at strengthening its direct-to-consumer presence and shelf appeal.

The rebrand includes a refreshed logo, new colour palette and a refined tone of voice designed to resonate with Gen Z and millennial shoppers.

“Our new look is more than just cosmetic,” said Courtney Wood, Founder of Bubblegum Stuff.

“It represents a renewed focus on direct-to-consumer engagement while continuing to offer retailers high-performing, eye-catching gifts that appeal to fun-loving shoppers.

“Retailers are looking for products that don’t just look good, but bring personality to their shelves. That’s exactly what we’re delivering: a brand that’s brave, bold, and brilliantly positioned for today’s playful gift shopper.”

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