Mattel debuts Hot Wheels Speed Snap Track System innovation

Mattel has launched the Hot Wheels Speed Snap Track System – cited as the brand’s ‘most significant track innovation since it debuted the iconic orange track in 1968’.

Now available in the UK, the new modular system streamlines assembly, enhances track customisation and elevates playability. It also includes adaptors to ensure full compatibility with existing Hot Wheels track pieces.

“Hot Wheels has always fuelled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel.

“From easier assembly to more seamless play and simpler storage, we accepted the challenge. The Speed Snap Track System is our response, a breakthrough system designed to make track building as intuitive as snapping pieces together, empowering Hot Wheels fans to create bigger, bolder and more action-packed courses with ease. And, to help the parents, easier and faster clean-up.”

In addition, the Hot Wheels Track Creator app provides step-by-step 3D instructions for easy assembly, along with inspiration for new build combinations.

The new Speed Snap Track System is now available at major retailers nationwide.

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