Hasbro relocating from Rhode Island to Boston as part of its Playing to Win strategy

Industry titan Hasbro has announced plans to relocate its Rhode Island operations to Boston. The new offices will be the primary headquarters for the legendary company’s toys, board games, and licensing businesses as well as the majority of its corporate services.

Hasbro’s new facility – at 400 Summer Street in Boston’s Seaport District – is developed and owned by WS Development. At 265,000 square feet, it will house Hasbro teams across seven floors. The new space will be home to at least 700 full-time employees expected to transition from Rhode Island to Boston by the end of 2026.

In addition to the new East Coast facility, Hasbro’s office in Renton, WA will serve as the headquarters for the Gaming and Digital businesses. The 111,000 square-foot Southport office currently houses more than 500 employees across three floors. The hub is home to franchises including Magic: The Gathering and Dungeons & Dragons, as well as Hasbro’s digital gaming and technology operations.

Speaking about the move, Hasbro’s CEO Chris Cocks said: “Boston’s thriving business community, deep academic partnerships and cultural vibrancy, together with our Seattle team’s leadership in technology, creativity, and innovation, give Hasbro an unparalleled foundation for growth.” He added: “Together, these offices will fuel the next chapter of Hasbro.”

“I’m delighted to welcome Hasbro to its new home in Boston,” said Mayor Michelle Wu. “The creativity and wonder at the heart of Hasbro’s work are also at the heart of our mission to make Boston a home for everyone – the safest major city in the country and the best place to raise a family, with opportunities for all to Connect(4) and Play(-Doh). We look forward to supporting Hasbro’s transition to Boston and partnership with the city.”

Meanwhile, Governor Maura Healey said: “We are thrilled that Hasbro has chosen Massachusetts as the home of its new headquarters, and we’re ready to support the hundreds of jobs they will create here.” Healey continued: “We’re proud to welcome this iconic company to Team Massachusetts – where we are number one for education, health care and innovation. I’m grateful for the leadership of Chris Cocks and his team at Hasbro, and for the hard work of my economic development team that helped make this possible.”

In a statement released on September 8th, Hasbro said it was “…building a structure that strengthens speed, agility, and innovation. Boston and Seattle are two of the nation’s leading innovation and tech centres, serving as talent magnets that will help Hasbro harness the full power of the company’s portfolio and unlock growth in both physical and digital play.

With locations anchoring the East and West Coasts of the U.S., Hasbro is reinforcing its position as a global company with a footprint to match. Beyond Boston and Renton, Hasbro operates campuses and manufacturing sites across the broader U.S., as well as major offices in Hong Kong, London, Mexico City, and Montreal. Each plays a critical role in the company’s creative pipeline, digital innovation, and operations. These locations strengthen Hasbro’s ability to deliver world-class brands and experiences to fans and families around the globe.”

While Hasbro is establishing its new home in Boston, it’s said the company’s ties to Rhode Island will remain strong. The company has had ties to Rhode Island for over 100 years and is deeply embedded in the community. In 2024 alone, Hasbro contributed over $1 million in product and in-kind donations to local Rhode Island organisations, including long-standing partners like Hasbro Children’s Hospital and the Rhode Island Special Olympics.

The company plans to continue supporting Hasbro Children’s Hospital with annual donations. They will also keep recruiting from Rhode Island’s colleges and universities, honouring the legacy of the Hassenfeld family’s deep roots in the state. For more than a century, Hasbro has grown alongside the community, and that commitment continues today.

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