Results for 'steve reece' in Read

“If a company wants products with soul, story and a little magic, they’re still going to need us weirdos!”: Industry figures discuss the impact AI may have on the value of engaging with inventors.

Does considering cost come at a cost? Inventors and IR execs discuss the good, the bad and the ugly of ‘self-policing’ the commercial viability of ideas?

This year sees Monopoly celebrate its 90th anniversary… Here, toy and game designers tell us why they believe it continues to thrive.

Kids Brand Insight’s Steve Reece evaluates the opportunities – and danger – that AI presents to designers and inventors.

“It sold out within three and a half weeks!” Barry Hughes – MD at Golden Bear – talks us through the Soccer Bot success story.

Kids Brand Insight’s Steve Reece looks at how the industry’s creative community can best navigate the choppy waters of an inflationary crisis.

We’ve asked the industry to sum up their predictions, hopes and fears around what the next 12 months has up its sleeve in just 22 words…

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.