The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

In the session, Ellie will share 20 different ways of generating new ideas.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.

Minda had a long career in toys and games, cutting his teeth as a product engineer at Hasbro.

Brian Mariotti on fandom, collecting and what makes a brand attractive to Thrilljoy.

“It’s a premium, layered, five-step unboxing experience that takes inspiration from multi-step skincare routines”: Audrey Freda Tam, Design Director for Dolls, Collectibles and Activities at Moose Toys, talks Gui Gui.

The set was designed by London-based LEGO fan Toby Brett, as part of the LEGO Ideas programme.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

“For us, this is THE event of the year,” said Becs Henchey, Product & Innovation Director at Golden Bear.