Does considering cost come at a cost? Inventors and IR execs discuss the good, the bad and the ugly of ‘self-policing’ the commercial viability of ideas?

American Classic Toys loans Ideal’s original Rubik’s moulds to Wheeling-based toy museum.

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

“Ideas come from all over the place!” Inventor Vinny Sagoo talks games, magic and more.

Fabled will introduce two new rarities to look for in each booster pack: Iconic and Epic.

“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.

“Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles,” said Roberto Stanichi, EVP, Global Head of Vehicles and Building Sets at Mattel.

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.