Let’s Play Games acquires 90% of the shares of Holdson Limited
Acquisition represents “A great new chapter in the Holdson company story” says Fleur Tisdale.
Hasbro celebrates Pantone’s 2026 Colour of the Year with Play-Doh partnership
Pantone 11-4201 Cloud Dancer is a serene shade designed to ‘reduce noise, restore balance and create space to simply be’.
Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz
“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
SALT teams with Big Potato Games for Herd Mentality India Pale Lager
Each can comes with a free digital copy of the popular party game.
LEGO and Netflix team up for Stranger Things: The Creel House set
This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.
LEGO readies FIFA World Cup 2026 Trophy set
“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.
Thrilljoy readies Where the Wild Things Are PIX! figures
“Fans have such a deep emotional connection to this world and we wanted to honor that sense of adventure, mischief and magic,” said Thrilljoy’s Brian Mariotti.
Zuru to launch FIFA World Cup 2026 Ballers in January
“The partnership with FIFA reinforces Zuru’s commitment to delivering innovation and excitement through licensing”, said Aneisha Vieira, Head of Licensing and Partnerships at Zuru.
Zuru’s new London offices and showroom hailed “a major step” for the company
“London is a powerhouse of innovation and talent, and opening this showroom puts us right at the centre of it,” said Nick Mowbray, Founder and CEO of Zuru Group.
Jumbo launches Hitster pop-up experiences in London and Manchester
“The Hitster range has performed extremely well since the launch of Hitster Original in 2023,” said Colleen Rea, Marketing Manager at Jumbo Galt.










