BBC Studios details fresh toy launches for Bluey from Moose Toys, LEGO, TOMY and more

Ahead of the 2026 London and Nuremberg Toy Fairs, BBC Studios has detailed the next phase of Bluey’s global consumer products and licensing expansion – including a wave of new toy launches.

Following last year’s ‘Let’s Play Chef’ theme, the theme for 2026 is ‘Playdates with Friends’. LEGO is expanding its Bluey offering across DUPLO and LEGO 4+ with new sets aligned with that theme.

Elsewhere Moose Toys is launching Bluey Fuzzies – a collectible line of soft, flocked mini figures inspired by memorable episodes. The range will span over 80 characters across themed packs and deluxe sets. Moose will also expand its Bluey range with the Deluxe Surprise House and a new vehicle range including the new Cruise Ship which hits retail AW 2026.

BBC Studios’ deal with TOMY has expanded into a global renewal (excluding Japan), boosting retail coverage across Europe, Latin America, Asia, and established markets like North America and ANZ . TOMY is bringing Bluey into lines like Screwball Scramble and Build a Buddy in 2026, and the collaboration will continue to build Toddler Feeding in North America and ANZ.

“At its heart, Bluey is about play, the kind that brings families together and creates memories,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

“2025 was a landmark year, with Let’s Play Chef capturing that spirit through experiences and activations that resonated with fans across the globe. As we look ahead to 2026 and our ‘Playdates with Friends’ theme, we’re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale.”

Staying with toys, BBC Studios has extended its partnership with VTech for a further two years, while HTI Toys has renewed its licensing partnership for Bluey roleplay, bubble, and select outdoor and music toys. New items in this range for AW26 include My First DJ Decks, Afternoon Tea Set and Jam with Bluey. 8th Wonder and Ravensburger are broadening their Bluey lines too. Ravensburger will introduce Bluey BRIO products in AW 2026, as well as a Puzzle Night Light in Spring 2026 and a Tiptoi game (in GAS markets only.)

Elsewhere, Goliath is introducing Don’t Wake Dad – Bluey Edition for A/W 2026, Cartamundi is launching Bluey Bicycle Playing Cards from S/S 2026 and Jumbo/Galt is rolling out Water Magic and Electro games.

Demand across Asia also remains strong. In Japan, Moose Toys has launched its Bluey toy range via TOMY, alongside the debut of the first-ever Bluey capsule – or “Gacha” – toys rolled out across hundreds of capsule toy vending machines nationwide. Publishing partner Shogakukan Creative also released the first Japanese-language Bluey storybooks with more titles in the works.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Regrettable Games to showcase debut slate at Spielwarenmesse

“With our debut launch, we’re doubling down on what makes Regrettable Games different: three simple rules, one unmistakeable prop and standout packaging that communicates the product in a flash,” said Harry North, Co-Founder of Regrettable Games.

Dotted Games readies LEGO NINJAGO: Destiny’s Bounty Adventures

“We’ve created a board game designed to bring families together around a shared experience of fun, strategy and storytelling,” said Birgitte Bülow, CEO at Dotted Games.

Hasbro and Netflix bring NERF and One Piece together for new collection

The NERF One Piece Going Merry Blaster comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

Wow! Stuff bolsters Puppetronics line with Palm Puppetronics

“It was important not to compromise on innovation even at this price point,” said Product Development Director Kenny McAndrew.

LEGO debuts first wave of Pokémon sets

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.

Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”

Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.