News
Mattel partners with Martin Aquatic, American Resort Management and I-dentity Group for Mattel Wonder Indoor Waterparks
“Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel,” said Julie Freeland, VP Global Location Based Entertainment at Mattel.
Qubs brings Qubitunes to the UK
“It was fantastic when Qubitunes won the top start-up Toy award in Nuremberg and now we are bringing it to the UK market, we are very excited,” said Yusuf Beyaz, CEO of Qubs.
Cluedo inventor’s archive goes on longterm loan to the Library of Birmingham
Marcia Lewis – daughter of Cluedo inventor Anthony Pratt – hands over her father’s correspondence.
Flip 7 gets a Grinch edition
This version of the popular press-your-luck card game is a Walmart exclusive.
Jazwares signs as global master toy partner for Miraculous
“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
Construction and collectibles help UK toy market grow to £3.9bn, reports Circana
“After a strong year of growth in 2025 and more to come in these final weeks, we’re heading towards 2026 with real momentum,” said Melissa Symonds, UK Toys Director at Circana.
Toy Retailers Association details DreamToys list of top toys for Christmas 2025
“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
Asmodee and Unexpected Games to launch Cozy Stickerville in 2026
“One of my core philosophies of this game is personalising – there’s no wrong way to play,” said designer Cory Konieczka.
Prolific inventor Burt Meyer – whose creations included Mouse Trap and Rock ’Em Sock ’Em Robots – has passed away
The inventor, designer and adventurer Burt Meyer died on October 30th. He was 99.
TOTY Awards 2026 finalists revealed
“Each TOTY finalist is a testament to the creativity that defines the toy industry, which is always innovating to create products that spark joy, learning and social connections through play,” said Greg Ahearn, President & CEO of The Toy Association.





