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“We’re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

“With our debut launch, we’re doubling down on what makes Regrettable Games different: three simple rules, one unmistakeable prop and standout packaging that communicates the product in a flash,” said Harry North, Co-Founder of Regrettable Games.

“We’ve created a board game designed to bring families together around a shared experience of fun, strategy and storytelling,” said Birgitte Bülow, CEO at Dotted Games.

The NERF One Piece Going Merry Blaster comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

“It was important not to compromise on innovation even at this price point,” said Product Development Director Kenny McAndrew.

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.

Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.

“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.

“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!

The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.