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“Blinds were the missing piece of our TUBBZ collection, and we have been working on these for a few years,” said Jack Fox, Sales & Marketing Director at Rubber Road.

“Unlike prior tournaments, we’re seeing a wider ecosystem of soccer-inspired products gaining traction and reflecting deeper engagement across age groups and product types,” said Frédérique Tutt, Global Toys Industry Advisor at Circana.

“Bringing Can You Solve Me? to the US market was a clear choice for us, as it delivers daily brain-teasing fun in a format that’s simple to pick up, challenging, and keeps players coming back,” said Jeff Jackson, Executive Vice President at Fat Brain Toys.

“Innovation is one of Moose’s greatest strengths, and we will vigorously defend it,” said Ronnie Frankowski, CEO of Moose Toys.

“We are focused on evolving tonies into a global icon, with ambition and commitment,” said Tobias Wann, CEO of tonies.

“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

“BLE 2026 is set to be the biggest edition yet,” said Ella Haynes, BLE event director.

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

“We can’t wait for fans, both old and new, to get their hands on the set and show the community what they’re made of,” said Roger Martin, Marketing Director at Asmodee.