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This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

In the running this year are Matthew Dunstan, Grégory Grard, Tomáš Holek, Ryan Laukat and Paolo Mori.

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.

“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.

“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.