LEGO brings SMART Play tech to Pokémon sets

The LEGO Group and The Pokémon Company International have debuted the latest LEGO Pokémon sets – each utilising LEGO SMART Play technology.

Across the 12 new LEGO Pokémon SMART Play sets, fans can enjoy interactive play with Pokémon including Bulbasaur, Charmander, Squirtle, Gengar, Eevee, Mew and more.

“We are thrilled to bring together two beloved brands that are known worldwide,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

“For the first time ever, LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling.

“LEGO SMART Play is an expansion of our existing LEGO System-in-Play and we are excited to integrate it into our latest LEGO Pokémon sets. It’s all about inviting children to explore, experiment and bring their own ideas to their adventures!”

Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, added: ”Pokémon has always been about the joy of discovery and connection, and we see every day how powerful imagination can be when it’s nurtured and given the space to grow.

“Working with the LEGO Group and its SMART Brick technology brings those shared values to life in a new, interactive way. Together, we’re giving young Trainers a hands‑on way to engage with the world of Pokémon, as well as opening up new possibilities for a new generation of fans.”

The new sets include:

• Training House with Pikachu: Fans can get the chance to become a Pokémon Trainer as they nurture, feed, play, train and battle LEGO Pikachu.
• Charizard vs. Jolteon Ultimate Battle: This set features Charizard and Jolteon in a fierce battle. Fans can use the healing spray for support in the battle or have the Pokémon jump into a friendly training session together on the training grounds.
• Berry Bash with Bulbasaur and Bidoof: In this set, children can make a berry smoothie in the juicer and feed the snack-hungry Pokémon.
• Trainer’s Buggy Adventure with Squirtle: The vehicle has two water stud shooters and a water stud storage compartment for Squirtle and the Trainer to extinguish fires at the veggie grill.
• Charmander and Geodude’s Cavern Clash: Fans can play out the ‘Trainer’s First Adventure’ with LEGO Charmander and Geodude. Charmander explores a cave with treasure and crystals. Stay alert and watch out for the angry Geodude.
• Sprigatito, Fuecoco and Quaxly Battle: Each of the three LEGO Pokémon has a different type: Sprigatito is Grass-type, Fuecoco is Fire-type and Quaxly is Water-type. The spinning wheel can help choose your opponent and determine who gets to battle next!
• Jigglypuff Concert: This set boasts key elements like microphones, speakers and a music stage.
• Drone Search for Mythical Mew: Children can go on searching for LEGO Mew, using a Poké Ball inspired drone to search for the ancient ruins where Mew hides.
• Eevee and Lapras’s Treasure Hunt: This set features LEGO Eevee and Lapras off on a sea adventure to find the map to the shipwreck. Lowering the mast to lift a rock reveals a treasure chest full of coins and gems.
• Mewtwo’s Lab Break: This set lets fans recreate a scene where LEGO Mewtwo breaks out of its lab tank.
• Umbreon vs. Garchomp Championship Battle: This set sees LEGO Umbreon and Garchomp together in a fun championship, battling to win the Poké Ball trophy.
• Cubone and Gengar’s Spooky Showdown: This set shows LEGO Cubone trying to defeat Gengar to collect the treasure hidden underneath.

Sets will be available to purchase from August 1st.
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