Julia Goldin

“I am excited to join such an iconic brand with a rich legacy of purpose-led design,” said Doxey.

The Innovation Campus in Billund will provide a home for thousands of LEGO employees working within marketing and product development roles.

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

“This fantastic new play theme is deeply inspired by Chinese culture and built on an esteemed story that is treasured by all generations,” said LEGO’s Julia Goldin.

“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.