Pokémon

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

“We are delighted that our ever-expanding, diverse global fanbase continues to treasure Pokémon and seek out ways to engage and connect with the brand,” said Mathieu Galante, Senior Director of Licensing EMEA for The Pokémon Company International.

“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.

“We wanted to create a timeless look that celebrates the Pokémon universe,” said Ultra PRO Vice President of Brand Strategy, Enrique Ruvalcaba.

“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” said Julia Goldin, Chief Product & Marketing Officer of The LEGO Group.

“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.

Julio E. Nazario is a rising star of the game design world, with his eye-catching titles like Ctrl and Holi: Festival of Colors leading design royalty Eric Lang to recently tweet: ‘Julio Nazario will win a Spiel des Jahres before 2025’.

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

Firm’s successful year has been driven by the success of Dobble and the Pokémon Trading Card Game (TCG).