Creative Craft Group launches Play-Doh arts and activity range

Posted on 16th March 2023 By Billy Langsworthy

Creative Craft Group, Play-Doh, Erik van Erp, Ivonne Brancart
Creative Craft Group has launched a Play-Doh art and activity range.

The collection spans coloured pencils, felt tip pens, crayons, gel pens, acrylic paint and several activity sets.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

“Play-Doh is a household name and a must-have for retailers. We are pleased to expand the brand presence into the adjacent colouring and crafting categories.”

Ivonne Brancart, Studio Manager at Creative Craft Group, added: “The range was well received during the Spielwarenmesse in Nurnberg, and we are pleased to collaborate with Wildbrain CPLG and Hasbro to bring this range to life.”
–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Creative Craft Group Erik van Erp Ivonne Brancart Play-Doh

More Recent News

Hasbro, NERF

Hasbro and Netflix bring NERF and One Piece together for new collection

The NERF One Piece Going Merry Blaster comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.

Wow! Stuff, Dawn Lavalette, Kenny McAndrew

Wow! Stuff bolsters Puppetronics line with Palm Puppetronics

“It was important not to compromise on innovation even at this price point,” said Product Development Director Kenny McAndrew.

LEGO, Pokemon, Julia Goldin, Siddharth Muthyala, Gaku Susai

LEGO debuts first wave of Pokémon sets

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.

Shout About!, Nic Jones

Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”

Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.

TOMY, Nintendo, Morgan Weyl

TOMY teams with Nintendo for Super Mario Toomies collection

“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.

Basic Fun!, Lisa Doiron, Robert Prinzo

Basic Fun! debuts Harry Potter x Care Bears collection

“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.