Designers invited to create Morph desktop products for BLE’s Kelvyn Gardner License This! competition

License This! competition
A new category of BLE’s Kelvyn Gardner License This! competition is inviting inventors and designers to submit desktop product concepts based around Aardman’s Morph brand.

Applicants for the product design category will be asked to submit a design for a Morph desktop product, such as a mouse, coffee mug, desk tidy or USB stick.

Further details on how to apply for this category can be found at or by emailing [email protected].

The team has also unveiled this year’s judging line up, which features several new faces, as well as the welcome return of Start Licensing Director Ian Downes, who is kindly stepping into the enormous shoes left empty by former chair Kelvyn Gardner, who sadly passed away earlier this year.

The judges include:

Ian Downes, Director, Start Licensing – chair
Phil King, Managing Director, Trademark Products Ltd
Sabrina Segalov, Senior International Licensing Manager, Sanrio Global Limited
Emily Aldridge, Head of Global Licensing, Abysse Corp
Dan Grant, Licensing Director, Danilo
Teri Niadna, Managing Director, Brandgenuity
Sarah Ward, Chief Executive, The Giftware Association
Clare Piggott, Managing Director, Larkshead Media
Billy Langsworthy, Co-Founder, Mojo Nation & Brands Untapped
Rob Goodchild, Commercial Director, Aardman
Sarah Lawrence, Director, This is Iris
Jehane Boden Spiers, Founder, JEHANE Ltd
Karen Hewitt, Buying Director,
Maxine Lister, Head of Licensing, Natural History Museum
Dale Boreham, Senior Design Manager, Moonpig

The deadline to submit ideas is October 11th and the competition final will take place in-person at BLE on November 19th. The winner will receive prizes including space at BLE to present the winning product and 1-2-1 consultation with members of the judging panel.

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