Posted on 14th December 2017
By Billy Langsworthy
As of January 1st, Esdevium Games will be rebranded under the name of Asmodee United Kingdom.
Having been part of the Asmodee Group since 2010, the move sees Esdevium matching their parent and sister companies across the world.
The change comes with a new philosophy but ‘one that is very much in line with the ideals that Esdevium have had at the heart of what they do’ – a passionate belief in the value of great games and the amazing stories that they let us tell together.
“We are thrilled to be switching to the Asmodee name, aligning us with our sister and parent companies in other territories,” said MD Steve Buckmaster.
“The Esdevium name has a long and proud history (and a terrific story), so it is with some sadness that we say goodbye to the dragon logo, but this is an exciting next step for the company.”
Asmodee UK’s first public appearance will be at London Toy Fair in January at Stand E109.
More Recent News
The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.
“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.
“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.
“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.
“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.
“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.