Game designer Ellie Dix to discuss ‘Designing with your Dog – and Other Ideas’ at Play Creators Conference 2025

“We’re searching for groundbreaking, imaginative concepts that deliver that real ‘wow’ factor,” said Heath Saber, Inventor Relations Director at Moose Toys.

“For us, this is THE event of the year,” said Becs Henchey, Product & Innovation Director at Golden Bear.

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.

Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.

“For us as a UK based creative team, the Mojo Pitch is such a great event to have on our doorstep,” said Jon Elliott, Head of R&D at Character Options.