Posted on 12th October 2020
By Billy Langsworthy

Hasbro has launched Mr Potato Head Goes Green, the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.
The new farmer figure is made with plant-based plastic derived from sugarcane, a renewable raw material and comes in virtually plastic-free packaging made of recyclable, paper-based materials.
This new item marks the first step in Hasbro’s commitment to making more sustainable products through the use of renewable materials.
Mr. Potato Head has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Our remarkable team at TT Games is working hard to deliver a fresh take on the beloved Batman universe,” said JB Perrette, President and CEO, Streaming & Games at Warner Bros. Discovery.
“It’s designed to engage today’s kids in a whole new way, and we’re proud to lead the charge,” said Julie Gwaltney, VP of Toys at TOMY International.
“As we broaden our content portfolio, we’re partnering with leaders in the industry to tell original, engaging stories, while also leveraging our established catalogue of IP,” said Jennifer Dodge, President of Spin Master Entertainment.
“Pembe creates a space to celebrate kindness and belonging – we’re proud to bring that spirit to life with toys that reflect the joy of self expression and inclusivity,” said Rainbow Designs MD Anthony Temple.
This version of the popular game features symbols, objects and characters from The Lord of the Rings.
The designs feature characters from the brand’s Baby Collectibles series.