Interviews

Hub Games’ Michael Fox on bringing an emotional experience to the tabletop with Holding On: The Troubled Life of Billy Kerr

We caught up Holding On’s co-designer, Michael Fox, to learn more about the origins of the game and how the idea for a more ‘emotional’ style of gameplay presented itself in the design process.

Reach Robotics’ Silas Adekunle on why MekaMon V2 is “so much more than an RC robot”

Reach Robotics CEO Silas Adekunle sheds light on the development process behind MekaMon V2, and what the future holds for Reach’s platform for play, experimentation and learning.

Timothy S. Stuart on creating open-ended play experiences with Unit Bricks

We caught up with Stuart to learn more about the origins of Unit Bricks, and how to survive in the super-competitive world of construction toys.

Ben Callicott on the launch of the Toy Pioneers Club, a new online community for the world’s most forward-thinking start-ups

We caught up with Callicott to learn more about the Toy Pioneers Club, and how he sees it helping to fuel innovation in the industry.

Hasbro’s Randy Klimpert on giving Fortnite the Monopoly treatment

Over the last 12 months, Randy Klimpert – senior director of design and development for Hasbro Gaming – has welcomed the year’s biggest video game to the Monopoly family with Monopoly: Fortnite Edition, while also risking upsetting the “purists” with Monopoly: Cheaters Edition; both of which play very differently to the classic game.

Animoodles creator Marissa Louie on the development process behind her latest wave of mix-and-match plush animals

We caught up with Louie to find out more about the development process behind this new range, and plans to take Animoodles beyond the toy aisle.

Panjango co-founder Jon Maiden on getting kids to explore the world of work through play

As the firm’s first games hit Kickstarter, we caught up with co-founder Jon Maiden to find out why Panjango’s products can play a vital role in getting kids exploring the world of work.

Zoop creators Andrew Davis, Charlie Pizzoferro and Charlie Hudson on the origins of their den building kit

Fresh from pitching Zoop at the Mojo Pitch event last month, we caught up with Andrew Davis, Charlie Pizzoferro and Charlie Hudson to find out what’s next for the den building toy.

Cartamundi’s Lewis Young on the firm’s new Make My Game platform

Via the new site, designers can create games using different components, box sizes, boards and inserts, before uploading personalised artwork to complete their game.

Mattel’s Kim Culmone on how the ever-evolving voice of the consumer fuels innovation for Barbie

We caught up with Culmone to learn more about her history in the design space, what steers the design direction of the Barbie brand and what makes the toy icon such a rich space for a designer to work in.

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