Interviews

Mitchel Wu on celebrating great toy design through photography

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

TJ Morrison on So Sound’s ever-growing presence in the world of toy design

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

Ooba on creativity, pre-school success and working with inventors

2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.

Elizabeth Hargrave on swerving common board game tropes with Wingspan

We caught up with Hargrave to learn more about where the idea for Wingspan came from and what the industry can do to better champion female game designers.

Numbalee inventor Oliver Leck on finding success at the Mojo Pitch

Accountant Oliver Leck came to our Mojo Pitch event last September armed with his first ever game, Numbalee. After a successful day of meetings, he signed a global deal with Entertoyment. We caught up with Leck to find out more.

The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys

Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year

TOMY’s Chris Huisman on the global design approach to Ritzy Rollerz, the firm’s new collectible girls brand

We caught up with TOMY’s senior concept and design manager, Chris Huisman, to learn more about the design process behind Ritzy Rollerz, and why “the sky’s the limit” when it comes to the brand’s future.

Hasbro’s Rich Mazel on reinventing invention

As one of the industry-leaders when it comes to working with outside innovators, we caught up with Hasbro’s Senior Director of Global Product Acquisition, Rich Mazel, to discuss why he believes diversity of thought is key to unearthing creativity.

Design roundtable: Sweet Spot Studio, Bang Zoom and Open 2 Design talk industry shifts, creativity and recent successes

We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.

Resonym’s Mary Flanagan on the origins of her new engine-building game, Mechanica

We caught up with Flanagan to learn more about the origins of Mechanica, and how she got her start in the world of game design.

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