LEGO partners with Polaroid for Polaroid OneStep SX-70 Camera set

LEGO has partnered with Polaroid for a new LEGO IDEAS: Polaroid OneStep SX-70 Camera set.

The model is made up of 516 pieces and the camera features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button to load and eject three illustrated ‘photos’. Alongside the camera and photos, the set also includes a buildable Polaroid Time-Zero Land Film pack.

Available now, the set was originally conceived by LEGO fan Marc a.k.a. Minibrick Productions. He said: “The OneStep took a little over a month from design to completion. I actually started designing it while on vacation in France since I couldn’t wait to build it!

“I’ve always loved the design of the Polaroid OneStep. It’s incredibly iconic and shows up everywhere!”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Make It Mini mobile game “a major milestone for MGA’s Miniverse”, says MGA Studios

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

PUMA launches latest Squishmallows collaboration

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Moose Toys acquires Bananagrams

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

Lucca Games Awards 2025 details Board Game Designer of the Year finalists

In the running this year are Matthew Dunstan, Grégory Grard, Tomáš Holek, Ryan Laukat and Paolo Mori.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.