Mattel debuts The Little Mermaid dolls
Mattel has launched its doll collection for Disney’s upcoming live-action The Little Mermaid.
The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.
As well as fashion dolls of the main characters, key items in the line include the Transforming Ariel Doll, which changes from human to mermaid at the push of her shell necklace, and the Sing & Dream Ariel Doll, which sings ‘Part of Your World’.
Elsewhere, the compact Storytime Stackers Ariel’s Grotto Playset includes multiple play areas, including a pool and elevator lift. It comes complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Wildbrain CPLG extends joy of Playmobil to fans through new licensing collaborations
Multiple global partners include McDonalds, Kia Motors, Really Nice Things, Sahinler, Leblon Delienne.
Hasbro relocating from Rhode Island to Boston as part of its Playing to Win strategy
“These offices will fuel the next chapter of Hasbro.” says Hasbro CEO Chris Cocks.
The Toy Association celebrates opening of Toy Building in LA
“The strategic opening of The Toy Building further establishes Southern California as a key hub for international trade, innovation and business in the toy and play sector,” said Greg Ahearn, President and CEO of The Toy Association.
Spin Master launches Primal Hatch Jurassic World T. REX
“The Primal Hatch Jurassic World T. REX offers an unforgettable experience that immerses kids in a new level of play,” said Doug Wadleigh, Spin Master’s President of Toys.
Topps readies Dune trading cards
The range includes Spice cards that are infused with actual spice used in the film.
Board Game Club’s Play Creators special lands with a bang
“We had a strong menu on offer, full of fresh tabletop treats, and it was wonderful to see such a broad mix of guests enjoying them,” said Lesley Singleton, Founder of Playtime PR and Co-Founder of Board Game Club.
Popular Articles
Gary Aigner – PlayMonster’s Chief Design and Development Officer – on design, development and more
Game designer Luca Bellini on the decade-spanning origin story behind Brick Like This!
Who had stuff we love at The Big Christmas Press Show? Deej Johnson offers a seasonal round up
Spin Master launches Primal Hatch Jurassic World T. REX
The Toy Association celebrates opening of Toy Building in LA
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
