Posted on 24th April 2023
By Billy Langsworthy
![Mattel, The Little Mermaid](https://mojo-nation.com/wp-content/uploads/2023/04/Little-Mermaid.jpg)
Mattel has launched its doll collection for Disney’s upcoming live-action The Little Mermaid.
The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.
As well as fashion dolls of the main characters, key items in the line include the Transforming Ariel Doll, which changes from human to mermaid at the push of her shell necklace, and the Sing & Dream Ariel Doll, which sings ‘Part of Your World’.
Elsewhere, the compact Storytime Stackers Ariel’s Grotto Playset includes multiple play areas, including a pool and elevator lift. It comes complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories.
![Mattel, The Little Mermaid](https://mojo-nation.com/wp-content/uploads/2023/04/mermaid-1.jpg)
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The four new sets include the LEGO Fortnite Durrr Burger, LEGO Fortnite Supply Llama, LEGO Fortnite Peely Bone and the LEGO Fortnite Battle Bus.
“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.
“We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls.
“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.
Napa Valley Toys’ Sally Connolly talks us through the origins of NightBuddies – and her hopes for the future.
Aimed at the industry’s community of designers, inventors and IR execs, the Mojo Nation Magazine will boast design deep dives, in-depth interviews, opinion pieces and features.