Mattel partners with BBC Studios for Doctor Who Barbie dolls

“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.

The range spans four custom-designed LEGO prints.

The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.

“Marshmallow Madness was designed to take kids and families back to the basics of simple and screen-free gameplay,” said Jonathan Berkowitz, CEO of PlayMonster.

“Seeing thousands of fans across continents celebrate, smile, and experience some friendly competition together was a proud moment for everyone at Asmodee,” said Phil Crawford, Brand Manager at Asmodee UK.

“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.