Mattel renews global licensing agreement for Disney Princess and Frozen dolls

Mattel has renewed a multi-year global licensing agreement for the Disney Princess and Disney Frozen brands.

Through the renewal, Mattel continues to have global licensing rights to develop and market a full range of fashion dolls, small dolls and figures.

“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“We look forward to continuing to bring Mattel’s industry-leading expertise in dolls to these timeless stories and characters through new and imaginative collections.”

Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, added: “Disney and Mattel share a rich legacy of bringing imagination and play to life. This renewal reflects the strength of our long-standing relationship and the enduring appeal of the Disney Princess and Frozen franchises, which continue to inspire and connect with fans around the world.”

Through the agreement, Mattel will continue to develop Disney Princess dolls based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Moana, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Raya and the Last Dragon, along with the Disney Princess live action theatrical films.

The agreement also includes Frozen and the upcoming Frozen 3 film.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

CATAN movies, TV shows and animated projects in the works at Netflix

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Hasbro to launch KPop Demon Hunters edition of Monopoly Deal

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

Asmodee acquires Cthulhu: Death May Die

“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.

Josette & Tic launches socks inspired by Helvetiq games like Bandido and Odin

The range includes socks inspired by Bandido, Odin and Oh My Socks – the launch of which inspired the partnership.