Posted on 8th March 2023
By Billy Langsworthy
MGA Entertainment is tapping into the miniature toys trend with its latest L.O.L. Surprise! launch, L.O.L. Surprise! Sooo Mini!
The range launches this month and sees fan-favourite Tots and popular themes transformed into miniature size. It also features the brand’s first-ever ‘ball-within-a-ball’ unboxing experience.
The Sooo Mini! dolls feature mini L.O.L. balls on their heads, with each Tot coming with a unique hair play feature that fans can detach to reveal additional surprises. There are 12 characters to collect from the original L.O.L. Surprise! Series 1 line-up and other popular series.
The range also includes the under-£10 L.O.L. Surprise! Sooo Mini! Lil Sisters, which also feature multiple surprises.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.
“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.
“Our mission is to get more games on UK tables, and Edition Spielwiese’s amazing titles will make that goal ever more achievable,” said Rob Trounce, Marketing Manager of Hachette Boardgames UK.
“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.
“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.
“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.