MGA Entertainment
MGA Entertainment to celebrate 25 years of Bratz with podcast, deluxe album, new dolls and more
“What started as a bold idea 25 years ago exploded into a full-blown cultural movement,” said Jasmin Larian Hekmat, President and Creative Director of Bratz.
Miniverse Real Music “redefines what a collectible can actually do”, says MGA
Featuring fully playable mini vinyls and a real working mini record player, the launch allows fans to ‘unbox, style, showcase and spin’.
MGA Entertainment launches L.O.L. Surprise! Loves Care Bears dolls
“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.
MGA Entertainment debuts Wonder Factory range
“We have truly unlocked magic through this interactive and innovative line,” said Isaac Larian, Founder and CEO of MGA Entertainment.
MGA Entertainment teams with BBC Studios for Little Tikes Bluey range
“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.
MGA Entertainment teams with Paramount for Bratz x Mean Girls dolls
“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.
MGA Entertainment to launch L.O.L. Surprise! Loves Crayola dolls
“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO at MGA Entertainment.
Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA
“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.
MGA Entertainment launches L.O.L. Surprise! Sunshine Makeover range
The Sunshine Makeover range features colour change transformations powered by daylight.
MGA Entertainment brings L.O.L. Surprise! into miniature toys with Sooo Mini!
The new range features the brand’s first-ever ‘ball-within-a-ball’ unboxing experience







