Mood Bears creator Jo Proud to share her story at Play Creators Conference 2024

Jo Proud, Mood Bears, Play Creators Conference, Play Creators Festival

Jo Proud – Creator of the Mood Bears – will share the story of the brand in a session at this year’s Play Creators Conference.

Jo’s session, titled ‘The Mood Bears Mission’, will delve into the origins and ethos of the brand, and its journey to finding a home with TOMY.

The Mood Bears brand promotes mental health positivity through a line-up of soft toy bears, each linked to a different emotion. TOMY acquired worldwide rights to the brand last year.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

To book your ticket, head to:

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