News

Mattel Adventure Park to boast Hot Wheels rollercoasters, Masters of the Universe laser tag and a full-scale Barbie Beach House

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Lush partners with Mattel for limited edition Barbie collection

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

Mattel to launch doll of Barbie movie’s Weird Barbie

The doll – designed by Mattel’s Javier Meabe – comes in a bright pink dress with puffy sleeves and green snakeskin boots.

Rebel and Libellud partner with National Museum in Kraków for Dixit expansion

Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.

Eolo Toys launches Biggies, a ‘first-of-its-kind’ inflatable plush invented by Fun-damental Invention in partnership with ToyZone

As kids pump the foot pump, the box grows and the sides bulge until the Biggies plush explodes out of the packaging.

Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

Barbie experience coming to Sheffield’s Meadowhall

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

CMON and Spin Master give Sheriff of Nottingham a Disney makeover

The new version sees players bluff for a good cause to help bring goods to the poor villagers being overtaxed by the evil Prince John.

Exploding Kittens debuts Good vs. Evil, a game inspired by its upcoming Netflix show

“Good vs. Evil allowed us to give fans a first look into what the show has in store, and we hope they have just as much fun playing the game as we had creating it,” said Matthew Inman, Exploding Kittens’ Chief Creative Officer.

Spin Master expects Bakugan to reach “epic new heights” with new-look series

The new Bakugan series lands in September and boasts a ‘revamped anime style’.

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