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“This partnership is a key milestone in the evolution of our brand,” says Playmobil CEO Bahri Kurter.

“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.

“It’s been a great platform for us at Wilton Bradley to connect with talented inventors, and we’re excited to build on that momentum this year,” said Scott Eden, Product Director at Wilton Bradley.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.

Owner Becky Ottery says move will “better support the increased number of customers and communities.”

Minda had a long career in toys and games, cutting his teeth as a product engineer at Hasbro.

The set was designed by London-based LEGO fan Toby Brett, as part of the LEGO Ideas programme.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.

American Classic Toys loans Ideal’s original Rubik’s moulds to Wheeling-based toy museum.