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“We’re thrilled to welcome Eleanor to our team,” said Seven Towns Chief Executive Mike Moody.

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

“I’m excited to carry on the legacy of our previous success and evolve into our new vision of a more human, inclusive and daring studio,” said Tempest Workshop Co-Founder Isaias Vallejo.

“We look forward to ‘relishing’ in its success and continuing to win big in the games category,” said Moose Games president David Norman.

“Games get sold when games get played”: Happy Camper’s Jason Schneider on selling strategies, company values and giving back.

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

“We aim to inspire new generations of women to join the tabletop gaming community and support future leaders in the industry,” read a statement from WiT.

The Hey Clay Minions playset features colourful mouldable clay that allows kids to craft all six minions.

The action figure boasts 23 points of articulation and includes removable blue and yellow ring jacket.

“Our mission is to continue paving new paths for the industry by fostering partnerships, nurturing creativity and developing products that resonate with today’s dynamic market,” said Allentuck.