News

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

“The finalists are marvellous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation.

The book explores how Breslow became the youngest partner of Marvin Glass and Associates, and his approach to helping the company overcome the tragedy of a deadly workplace shooting.

“At the new ZAG Play Toy Division, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

“With American Psycho, fans get to put themselves in the shoes of Patrick Bateman, one of the most interesting characters to come out of cinema in the past 22 years,” said Scott Gaeta, President and Publisher of Renegade Game Studios.

“As the conversation surrounding sustainability within the retail and consumer product sectors deepens, so too has our commitment to supporting the journey of our community,” said Autumn Fair’s Event Director, Daniel Mayhew.

“The Little Tikes brand has stood for quality and high play value for more than 50 years and we look forward to continuing that tradition with this great collaboration,” said MGA Entertainment’s Isaac Larian.

“We rethought the ergonomics, designing something suitable for young hands, whilst bringing the iconic elements of the original machines to life – without any of the safety risk,” said Chun Li, Lead Product Designer at Casdon.