The Insights Family looks at how children are showing an increasingly heightened awareness of issues like bullying and gender equality – and what it means for toys that promote empathy.

SVP of Product Development and Innovation at Fat Brain Toys, Adam Hocherman, on their after-pitch process…

Prolific inventor Richard Heayes on presenting ideas at the last Rubik’s Inventor Challenge Day.

“If you have been trying to get into inventing games that are sellable, licensable, and profitable, then this is the course for you,” said Ed Gartin.

“NASA will continue to be a world leader in the exploration of space throughout the next decade, and MasterPieces can now bring that future to our customers,” said David Rolls, President and Founder of MasterPieces, Inc.

Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.

The founders of Bluematter Games reveal how – and where – they generate ideas.

“We know that fans across the globe have been missing the tokens of their childhood, and now is the chance to take a trip down memory lane and bring one back!” said Adam Biehl, SVP and General Manager of Hasbro Gaming.

“We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products,” said Charlie Donaldson, joint MD at Rocket Licensing.

Mother and son team Ariane de Bonvoisin and Everest van der Zwan (aged eight) discuss KidQuest, a game designed to help kids learn more about the grown-ups in their lives.