Designers Adrien Pédron and Thomas Favrelière on the origins of Archeo – and why Gigamic proved the perfect publisher
“We’d wanted to work with Gigamic for a long time…”: In conversation with designers Thomas Favrelière and Adrien Pédron.
BOTI’s Nico Blauw talks Pembe the Pink Cat, innovation – and the International Toy Board
“The look, the design, the audience, the messaging… It all appealed”: Nico Blauw reveals what made Pembe the Pink Cat a winner for BOTI.
Hasbro partners with Nintendo for Legend of Zelda toys
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.
A Prickly Plan for Playground Popularity…
Sharp Sharp’s Steve McInerny looks at how three primary school children came up with a trading card craze at school.
Vietnamese game design contest – Road to Essen – returns for its second edition
The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.
First UK Gundam store opens in London
“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.
LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set
The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.
Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration
“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.
Olivia DeLorenzo joins Inventor Relations team at Mattel
Olivia will be working across Games and Fisher-Price/Preschool products.
“This was the missing piece…”: Rubber Road’s Jack Fox on TUBBZ’s move into blind collectibles with Mystery Eggs
Jack Fox, Sales & Marketing Director at Rubber Road, talks TUBBZ Mystery Eggs – and why Minions were a perfect fit.



