Hasbro’s Shelby Bowman on why brands like LITTLEST PET SHOP and LITE-BRITE continue to resonate

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

Hasbro’s Kaiser Ramos discusses new launches for FurReal, Jem and the Holograms – and the key to fruitful creative collaborations

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Hasbro’s Jeehyun Kim on co-creating fresh lines for PLAY-DOH and NERF with Horizon Group USA and Franklin Sports

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

Philanthropist Alan Hassenfeld – former CEO of Hasbro – has died. He was 76

“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.

Bubblegum Stuff debuts brand refresh

“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.

Jon M. Chu to direct live-action Hot Wheels movie

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

Brand Licensing Europe’s online Event Planner opens to visitors

“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.

Helvetiq teams with Asmodee to bring Steffen Spiele titles to the US

“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.

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