Sharp Sharp’s Steve McInerny looks at how three nine-year olds came up with a trading card craze at school.

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia will be working across Games and Fisher-Price/Preschool products.

Jack Fox, Sales & Marketing Director at Rubber Road, talks TUBBZ Mystery Eggs – and why Minions were a perfect fit.

“The Play-Doh brand has always been about the limitless possibilities of imagination – and that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.

“The way kids play is evolving, and the world’s most iconic brands have an opportunity to evolve with them,” said Steve Rad, Founder and CEO of Abacus Brands.

Lisa Guili reveals how one addictive brain teaser found its audience and became a phenomenon.