Fisher-Price Wood brings “fresh perspective” to wooden toys

isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.

McFarlane Toys readies UFC collectibles

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

BBC Studios renews Bluey master toy partnership with Moose Toys

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

Mattel and Hasbro team up for Hot Wheels Transformers collection

The range debuts with Hot Wheels Transformers Optimus Prime.

TOMY’s Morgan Weyl on the shared brand values of Toomies and PEPPA PIG

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

Funko welcomes Cynthia Williams as CEO

“Funko has built a portfolio of valuable global brands, and I am energised about this unique opportunity to help Funko fully realise its potential,” said Williams.

Jazwares joins Mojo Pitch 2024

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

Board Game Club enjoys successful sustainability spotlight

“It was great to be able to showcase a real variety of games to our members, all of which were made from companies working in a more sustainable way,” said Board Game Club’s Mary Bobroff.

Moose Toys readies WWE Heroes of Goo Jit Zu figures

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.

IDEO’s Michelle Lee talks Twister Air, creativity and the power of play

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

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