“The goal with Moodbox Games is to create experiences that instantly bring energy, laughter, and connection to the table,” said Kelli Schmitz, Head of Moodbox Games.

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

The group will discuss the trends, consumer shifts, technologies and innovation opportunities set to shape the future of play.

“The power of WiT has always been its ability to spark genuine connection and to elevate the women shaping the toys, licensing, and entertainment industries.” said Deirdre Cross, Chairwoman Elect of the Board.

Bill Ward discusses his unconventional route into toys – and the real value of feedback.

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.