“I usually start with the emotional hook – what is this product supposed to make someone feel?” In conversation with The Loyal Subjects’ Dina Al Rifai.

The collection combines ‘Nike’s elite performance innovation with the LEGO Group’s unmistakable design language’.

“Hellbreak is packed with character and atmosphere, and it feels like something TCG and horror fans can really make their own,” said Roger Martin, Marketing Director at Asmodee.

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.

David will share a behind-the-scenes look at how toy and game ideas are discovered, developed, refined and pitched.

This insightful and interactive session promises to shed light on the extraordinary play potential hidden inside the ordinary.

“Consumers are increasingly looking for collectibles that go beyond the traditional blind box experience,” said Will Collinson, General Manager for Zuru UK & Europe.

Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing and Entertainment, on recent highlights – and things to get excited about.