“Partnering with Peasoup for these new adaptations takes the experience to the next level, where choices and actions in an augmented reality setting further affect the outcomes of the story,” said Sir Ian Livingstone.

The Transformers: The Movie: The Soundtrack: The Reformatted Edition features 10 re-recorded, reimagined tracks from the film.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal, and make lasting memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro.

“Hosting the first fixed Transformers attraction in Brazil is a dream come true,” said Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos.

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver – ones that fans anticipate, gather around, share and come back to again and again,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“What started as a bold idea 25 years ago exploded into a full-blown cultural movement,” said Jasmin Larian Hekmat, President and Creative Director of Bratz.

Each of these leaders brings strong expertise, collaboration and a shared commitment to our culture,” said Moose Toys CEO Ronnie Frankowski.

“Paddington is a character that embodies kindness, play and togetherness, which aligns beautifully with our values at Le Toy Van,” said Marie Le Van, Creative Director of Le Toy Van.

“This is just the start of our multi-platform relaunch across games, toys, and more,” said Ross MacLeod, CCO at Mind Candy.

“We’re bringing UNO into these homes and turning them into game-night destinations, giving fans a new way to connect, compete, and play together wherever they are,” said Katie Buford, Vice President and Global Head of Mattel Games.