Natural History Museum to host PAW Patrol pop-up shop next month

Paramount Products & Experiences and the Natural History Museum have teamed up to create a PAW Patrol pop-up shop and free themed activity space to celebrate the arrival of PAW Patrol: The Dino Movie.

Running from July 24th until August 31st, the shop will stock Spin Master toys, games and Tonies characters, as well as books, apparel and homeware. The pop-up also features a range of interactive elements, with little ones able to visit Rex’s Treehouse Activity Table for some colouring in and settle down in the Lava Lounge corner to watch PAW Patrol. Families can also discover what it takes to roar like a dinosaur with the Roar-O-Meter and capture a PAW Patrol photo moment.

“We are so excited to see the delight and wonder our collaboration with the PAW Patrol brand will hopefully bring to its young fans this summer,” said Claire Bevan, Head of Retail and Customer Contact at the Natural History Museum.

“At the Museum, we’re committed to creating advocates for the planet, and of course we’re famous across the world for dinosaurs! Fictional franchises can provide a brilliant gateway for curious minds to learn more about the natural world, and we know that PAW Patrol holds a very special place in the enquiring minds of little ones too, so this crossover really is the perfect summer adventure.

Ruth Henriquez, Vice President of Products & Experiences, Paramount EMEA, added: “PAW Patrol resonates with families all over the world, and PAW Patrol: The Dino Movie expands that world in a way that feels fresh, playful and full of discovery, with all the excitement of a big summer release. Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved.”

The PAW Patrol pop-up shop space will be free to visit and can be found next to the Lasting Impressions Gallery in the Museum’s East Wing. Visitors are advised to book a free admission ticket to the Museum in advance for guaranteed entry and to skip the queue. All profits from purchases made in the shop and online store support the Museum’s charitable mission, including the work of 350 scientists conducting research and finding solutions to the planetary emergency.

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