“The Kidult’s will uncover the best for our self-indulgent delight,” said Toyology Chief Peter Jenkinson.

Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

The range includes a canvas rug with raised bumps to mimic a LEGO brick.

“Collaborating with Chris and Aly is a fantastic opportunity for us to push the boundaries of gaming,” said Tom Emelo, Chief Strategy Officer at Relatable.

Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…

“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.

“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.