Barry McLaughlin, Jason Lautenschleger and Brian Weiss talk us through the remarkable origin story behind Goliath’s new Butt Face brand.

“One of the biggest challenges was turning a real-time game into something turn-based without losing its energy,” said designer David Gordon.

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

“We’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Across the stands, visitors can expect hands-on demos of more than 160 games.

“This event captures everything we value at Ravensburger – creativity, collaboration, and a genuine passion for play,” said Lena Burkhardt, Junior Inventor Relations Manager at Ravensburger Verlag GmbH.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th.

“We love connecting with passionate creators whose ideas and energy help bring new colour and creativity to the Crayola brand,” said Crayola’s Joseph Moll.

“Year after year, it remains one of the most important events we attend annually,” said Erik Quam, VP of New Product and Business Development at Smart Toys and Games.