“Hasbro is excited to join the Mojo Pitch again this year, to connect with the brilliant minds shaping the future of play,” said Naomi Brugnatelli, Senior Manager of Inventor Relations at Hasbro.

“Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles,” said Roberto Stanichi, EVP, Global Head of Vehicles and Building Sets at Mattel.

“Moose has a reputation for elevating the fun factor and disrupting every category we enter,” said Rob Wolf, Vice President of Marketing at Moose Toys.

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.

Creative consultant Deej Johnson reveals the body-language gesture you should always question!

“It’s an exciting step forward for Wilder and the product line as a whole,” said Casey Karls, CEO of Wilder.

The 3.75″ figure captures Debbie Harry in her yellow Vultures shirt.

The social deduction game – called Unveil the Shadows – has been crafted with artwork from Somna creators Becky Cloonan and Tula Lotay.

“It’s the grossest game of Go Fish ever”: Zach Rome talks us through Go Poo.